LOOOK: Zara Dekh Ke Chalo ( Road Safety Week 2014) Campaign
Introduction
Ahmedabad Traffic Police and Suraksha Setu in association with WAY: World Around You celebrated Ahmedabad Road Safety Week 2014 scheduled on 11th – 17th January 2014. The campaign was given the name LOOOK- Zara Dekh ke Chalo.
Campaign at Malls
Road Safety Campaign at two malls of Ahmedabad targeting diverse age groups audiences were covered through a street play and Traffic Anthem. Men, women and children aged 9 to 70 years were positively impacted through these activities. Around 300-320 people viewed the play.
-Alpha One Mall, Vastrapur
- Himalaya Mall, Gurukul
Campaign at Schools
Road Safety Campaign at 4 schools of Ahmedabad targeting students from 7th Standard onwards. Approximately 1600 students were targeted to view the Street Play. After each performance in each school, students were involved in a small discussion round with Traffic Police Department and gave their views regarding today’s traffic. A feedback regarding the Play Performance was also taken from them.
-Anandniketan School, Satellite Campus
-Nirman High School, Panchwati
- Nirman High School, Vastrapur
- A.G.Teachers High School, Navrangpura
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Short Listed Activities PLAY | 8-10 minutes Deliverables: The cost of play includes – cost of script, direction, professional artists, properties, banner, costumes and makeup. TRAFFIC ANTHEM | 1:09 minutes Deliverables: The cost of play includes – cost of writing, composing, recording and professional artists who have sung the anthem. Campaign at Malls & Schools |
Objectives
(AHMEDABAD TRAFFIC POLICE and SURAKSHA SETU’s BRANDING)
(SAFE DRIVING AWARENESS)
(SOCIAL ACTIVITY) |